B2B content marketing strategies targeting your customer by providing real-life testimonials crafted into a structured story. Your product’s or service’s benefits are outlined and how these solved a problem or challenge is clearly demonstrated.
Bonus: Case Studies can be repurposed to further promote sales or subscriptions, into blog posts, segments in newsletters… just ask your content marketing expert!
Combine education, of a complex or expensive product, or service, or idea, with a strong marketing message. These research-based, complex, educational projects of 5 – 10 pages are highly effective in B2B content marketing.
Identification and description of a problem or challenge, white papers provide in-depth explanations and solutions… and with persuasive language compel your prospect to make a purchasing decision. White papers are strong lead generation tools, generally read by a wide audience which tends to frequently pass these on to colleagues, peers, and friends. They deliver powerful justification and persuasion with facts when presented to purchasing decision-makers such as boards, committees or higher management.
White papers have excellent repurposing advantages, often surpassing those of case studies.
Articles and Blogs
Articles attract visitors to your website using content, in the form of well-constructed, concise, articles that follow the rules of SEO. Spark and maintain interest, educate, entertain, create anticipation… articles engage your prospects ensuring the ongoing, ever-increasing, stream of loyal traffic to your website.
Blogs are social media goldmines for marketers, if their benefits are taken advantage of wisely. A blog provides your customers with an interactive tool, information, and maintains interest, building relationships, trust, and ultimately promotes sales. An awesome SEO tool, a blog can also generate income.
Initiates your readers’ interest and drives them to an order page or landing page. Once here they can request information, a free article or white paper … As one of your list-building strategies, lead generation is a great way to expand your e-newsletter list, and generate sales leads.
Lead generation and list-building strategies to expand your reach.
Direct Mail & Direct Response … Snail Mail & Email.
Highly persuasive copy, skillfully crafted to elicit a sense of urgency, prompting your reader’s response with a click, a phone call, or reply card in the mail. Targeting an emotional component in readers, sales letters aim to generate as many responses as possible. A timeline, impressive guarantee, and an irresistible offer, which may be repeated and is often included in a P.S., are essential features of sales letters. Easy to measure response, easy to measure success.
An additional sales letter, written by a different person, often an expert or an authority, in a different style. This increases or ‘lifts’ the response of your initial direct response or direct mail sales letter.
Press Releases & more…
Excellent strategy in just a short piece of copy, providing ‘free advertising’, volumes of exposure in comparison to a website or display ad.
Guide the World to your door … and invite them in!